Australian Franchisee Alliance Charter

Our Vision

To empower franchisees across Australia with a strong, independent community and the tools, support, and knowledge they need to thrive.

Our Mission

To create a trusted community where franchisees can connect, share, and learn.
To provide education, resources, and practical support tailored to the needs of franchisees.
To uphold fairness, accountability, and transparency in franchising.
To celebrate and strengthen the contribution of franchisees to the Australian economy.

Our Core Values

Integrity – We act with honesty, accountability, and respect.
Community – We are stronger together, supporting one another as peers.
Fairness – We stand for transparency, justice, and ethical conduct in franchising.
Empowerment – We provide the knowledge, tools, and networks franchisees need to succeed.
Growth – We encourage continuous learning, innovation, and improvement.

Our Commitments

Education: Delivering training, workshops, and resources that empower franchisees.
Support: Offering practical help through our service provider panel, helpdesk, and resource library.
Community: Hosting events like Franchise Fridays, Better Business Clinics, and our Annual Conference to build networks and reduce isolation.
Recognition: Celebrating and promoting the achievements of franchisees who exemplify excellence.

Our Promise to Members

Every action we take as an association will be guided by one principle:

“Franchisees first.”

We exist to support, strengthen, and connect franchisees, ensuring they have access to the resources and community they need to succeed.